J. Cole in Ferguson, where 19 year old Michael Brown was gunned down by local law enforcement.

August 17th.

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 ”There was a time in my life when I gave a fuck. Every chance I got I was screaming about it. I was younger. It’s so easy to try to save the world when you’re in college. You got nothing but time and no responsibility. But soon life hits you. No more dorms, no more meal plan, no more refund check. Nigga need a job. Nigga got rent. Got car note. Cable bill. Girlfriend moves in and becomes wife. Baby on the way. Career advances. Instagram is poppin. Lebron leaves Miami. LIFE HITS. We become distracted. We become numb. I became numb. But not anymore. That coulda been me, easily. It could have been my best friend. I’m tired of being desensitized to the murder of black men. I don’t give a fuck if it’s by police or peers. This shit is not normal.

I made a song. This is how we feel.”
- Cole

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Adidas Originals

#USTOPPABLE

by Rita Ora

Release date: August 21st

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PARTYNEXTDOOR

"Recognize" Ft. Drake

Directed by: Liam MacRae

PARTYNEXTDOOR TWO

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Dj Khaled OVO Fest Vlog

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A$AP Rocky X Cheif Keith

"Superheros" BTS (Aug 6th)

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Cabin Fever

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Jhene Aiko
"Souled Out"
September 9th
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Jhene Aiko

"Souled Out"

September 9th

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Wiz Khalifa

"Promises"

Directed by: Gerard Victor

Blacc Hollywood (August 19th)

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Fader Magazine: Cover Story

Nicki Minaj

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WillPrinceArt

 From portraits, to cover art (Action Bronson’s Blue Chips 2), Chance the Rapper, Drake, A$AP Rocky, Asher Roth, Schoolboy Q, Big Sean, Danny Brown, Vic Mensa, Travis Scott, Kim K.

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Nike Air Huarache

"Catalina"

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